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#Dynamic Creative Optimisation

Browsing posts matching the tag #dynamic-creative-optimisation

Jul 14, 2026 • 5 min read

JioHotstar and VDO.AI Bring Real-Time Contextual Ads to CTV and OTT

JioHotstar has partnered with VDO.AI to deploy a Dynamic Creative Optimisation Engine that adapts ad creatives in real time using live signals like weather, AQI, sports scores, and location — a shift that could redefine how brands connect with streaming audiences.

Abhinav Ramaswamy