Jul 14, 2026
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5 min read
JioHotstar and VDO.AI Bring Real-Time Contextual Ads to CTV and OTT
JioHotstar has partnered with VDO.AI to deploy a Dynamic Creative Optimisation Engine that adapts ad creatives in real time using live signals like weather, AQI, sports scores, and location — a shift that could redefine how brands connect with streaming audiences.
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Abhinav Ramaswamy